The vision statement is a written statement that presents
the future image of the HO after the transformation process. The
content of the vision statement should reveal what the HO
specifically aspires to be in the future. It should also serve as an
inspiration and pose an attractive and motivating challenge to be
shared by the members of the HO. They should feel that this vision
is achievable and that it is exciting to work with something that,
currently just a vision, will be transformed into a reality.
Like the mission statement, the vision statement should be as
short and well defined as possible so that the members of the HO
can clearly visualize what the organization aspires to be in the
future.
A well-formulated and widely shared vision statement exerts a
powerful pull on all of the HO’s members, who will thus be able to
clearly see where the projects are heading.