Hypermarkets and Convenience Stores: Yok is now number 1 cooking oil in market share in the Modern Trade Channel thanks to the very good support from major retailers. In store media and quality promotions were two key success drivers.
Year-on-year sales volumes grew around 70% while values grew around 90% which selling prices were pushed higher compared to volume. For the years to come, alongside our branded oil we will seek opportunities in contract packing businesses with key retailers which are among our strategies to lower fixed overhead costs.
2014 was also another good year for premium oils. Our Naturel grew around 60% compared to LY mainly driven by 70-120 Baht per bottle segment. We still have strong faith in healthy oil business which we will continue to invest.