In my opinion, every country is unique and has different cultures. If the strategies to provide low price of product offer a company must identify what and which factor that can bring the lowestcost in term of labor, transportation, materials and so on. IKEA first discovered in the early1990s. The company found that its European-style offerings. However, it didn’t always resonatewith American consumers. Because of this reason, IKEA has redesigned its US offerings appealto American consumers, which has resulted in stronger sales. It is obvious that tastes and preference play an important role in the globalization market. Also, since not everyone had a car,IKEA ensured that their stores were located near public transport. Every culture in every singlecountry varies when it comes to taste. Need to adapt local product in these markets for these consumer