customers for each of the business models and
interviewed them in order to identify flaws in our
hypotheses. We also contacted businesses we
believed were relatively close to the business
models in terms of customer segments and/or cost
structures, to get their feedback on customer-, cost-
, price- and revenue assumptions. Such businesses
were typically car rental companies, financial and
operational lease companies, carsharing companies
and car manufacturers. After 2-3 rounds of
interaction-modification, we decided to settle since
our ambition was not to commercialize the
business models but rather to create and confirm
them on a conceptual level.
The result was four business models that were built
from well-founded theories and then conceptually
validated against customers in Sweden: Allelectric
car leasing chain; All-electric car
subscription; Free floating all-electric city cars;
and Fringe benefit plug-in cars.
These business models will now be shortly
described.