Among the most influential ideas of the second half of the twentieth
century with respect to globalization was that of Canadian literary critic
Marshall McLuhan, namely the ‘global village’ (McLuhan, 1962, 1964).
This concept has entered the popular imagination in ways that were
probably not intended by the author and has been central in the evolution
of a popular global consciousness (Robertson, 2003). After the Second
World War critics noted that social relations were extending greatly
over space due to the evolution of communications technology, some of
which had been advanced during the war effort.