Technological context. In the original TOE framework, the technological context
described both the internal and external technologies relevant to the firm (Rui, 2007;
Oliveira and Martins, 2011). Premkumar (2003) argues that there are not enough
studies that have investigated the impact of technological characteristics. Following
TOE, this research will embark from Rogers’ IDT to study the impact of the
technological factors. According to Stuart (2000), in the field of innovation diffusion,
Rogers’ theory is one of the commonly used ones.