At the same time, Starck set up his first industrial design company, Starck Product - which he later renamed Ubik after Philip K. Dick's novel - and began working with manufacturers in Italy – Driade, Alessi, Kartell – and internationally, including Austria's Drimmer, Vitra in Switzerland and Spain's Disform. His concept of democratic design led him to focus on mass-produced consumer goods rather than one-off pieces, seeking ways to reduce cost and improve quality in mass-market goods.
In 1983, the French President François Mitterrand, on the recommendation of his Minister of Culture Jack Lang, chose Starck to refurbish the president's private apartments at the Élysée. The following year he designed the Café Costes.