Projects fail for all kinds of reasons. Sometimes the science isn’t right; sometimes it is politics that
gets in the way. In this case, the economics just wouldn’t cooperate. But Geoff Deane felt good about
the outcome. The work had gone quickly and had cost the company only $30,000. “It’s very easy to
have a project like that go on for six months,” he says. “The technology was by no means dead, but the
project needed to be put to rest for a while.”