So I'll just scroll through all of my notes and look for concepts that feel like that particular artist. I might have something called "Bubble Gum," and I'll think, "Yeah, that's not Rihanna, that's more for a younger artist." Or I might have something like "Liquor," and with that as a concept, I can imagine that she would sing something about someone not being able to hold their liquor. Melody comes first, and you have to feel like she can sing it, and then I have to choose lyrical content that also feels aligned to that particular artist. That's kind of how I do it. I'm often wrong, and then the song ends up in a different home, and sometimes it ends up in the trash.