Anheuser-Busch(AB) launched amassive public rela-tions program the small Czech town of Ceske Budejovice,where alocal brewery produces "Budweiser Budvar" Anheuser-Busch planted trees along main avenues,openned a new cultural center offering free English courses to citzens and management advice to budding entreprenurs,and ran newspaper ads touting the possibilities of future coooperation.