When companies connect with customers’ emotions, the payoff can be huge.
Consider these examples: After a major bank introduced a credit card for
Millennials that was designed to inspire emotional connection, use among the
segment increased by 70% and new account growth rose by 40%. Within a year of launching
products and messaging to maximize emotional connection, a leading household cleaner
turned market share losses into double-digit growth. And when a nationwide apparel retailer
reoriented its merchandising and customer experience to its most emotionally connected
customer segments, same-store sales growth accelerated more than threefold.