Let's assume that an entrepreneur is considering offering an after-school student shuttle service in a local community in the suburbs of Boston. The service will be marketed to households that have high income, both spouses working (most likely professionals), and young children typically between 10 and 15 years old. The shuttle service is designed to taxi children (10 to 15 years old) using a minivan or similar vehicle to medical or other related appointments and after-school activities. These activities would be non-school related activities since schools would most likely offer bus service for their students.