Pricing is an important competitive factor but not the only one. Often people only think about price competition,i.e. they sell at a cheaper price than their competitors. Think carefully about
what is the right price for your product. Part of the product’s sales price must represent a profit for your business. If you sell at a higher price (i.e. with a greater profit margin), you don’t
need to sell so many to make a profit.Whereas if the margin is lower, you must sell a higher volume to achieve the same profit level.