7 Conclusions
The risk- and cost transfer that comes with the
purchase of cars under the current dominating
sell-and-disengage business model is not well
suited for technologies that are novel to
customers, such as all-electric cars. To convince
private households to choose an all-electric car,
the value proposition must be perceived as better
and simpler for them personally. The outcome
must also be predictable, something the sell-anddisengage
of all-electric cars currently doesn’t
provide, possibly with the exception of Tesla
Motors with their battery warranty and resale
value guarantee