In Southeast Asia, the Association of Southeast Asian Nations (ASEAN) has proposed for an Asean
Economic Community (AEC) Blueprint in their mission to form an independent economic community by
20159. Among the plans being made to prepare the consumers on the emergence of the free market
community is through the establishment of ASEAN Committee on Consumer Protection (ACCP)10. The
function of ACCP would be to act on behalf of the protection of consumer’s interests. In addition, a
consumer agency network will be established with aims to promote information sharing and exchanges on
products, services and other relevant matters. To ensure that all ASEAN citizens have the knowledge and
skills to enforce consumer protection laws and regulations, trainings will be conducted from time to time
for government officials and leaders of consumer organizations11