Social networks are popular places for people of all different backgrounds and experiences to meet. Furthermore, they can be powerful tools for businesses to establish brand presence, build brand awareness, as well as save advertising costs in economically dismal times. There are opportunities for businesses to grow public awareness and get involved in the communities, as well as continue to research for other ways to advertise on social platforms, such as incorporate mobile handset devices into the marketing model.
However, businesses must also be wary of ethical issues such as intruding user privacy, aggressive advertising, and spamming, in addition to legal pitfalls and data mining issues. Moreover, the businesses must have a strategic e-commerce plan, as social networks are not quite up to par on e-commerce transactions. Protecting user privacy and securing the user’s personal data has become one of the most imperative goals of today’s society. It is particularly important in the age of rapid expansion and tremendous popularity of social networking sites.
In conclusion, social network advertising is flourishing in the era of Web 2.0 end-user interaction. Therefore, it is advisable that businesses not ignore the opportunities to jump in and expand their customer base.
Social networks are popular places for people of all different backgrounds and experiences to meet. Furthermore, they can be powerful tools for businesses to establish brand presence, build brand awareness, as well as save advertising costs in economically dismal times. There are opportunities for businesses to grow public awareness and get involved in the communities, as well as continue to research for other ways to advertise on social platforms, such as incorporate mobile handset devices into the marketing model.However, businesses must also be wary of ethical issues such as intruding user privacy, aggressive advertising, and spamming, in addition to legal pitfalls and data mining issues. Moreover, the businesses must have a strategic e-commerce plan, as social networks are not quite up to par on e-commerce transactions. Protecting user privacy and securing the user’s personal data has become one of the most imperative goals of today’s society. It is particularly important in the age of rapid expansion and tremendous popularity of social networking sites.In conclusion, social network advertising is flourishing in the era of Web 2.0 end-user interaction. Therefore, it is advisable that businesses not ignore the opportunities to jump in and expand their customer base.
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