Diagrams:
1. A point of focus.
2. Points suggesting a line.
3. Points suggesting a shape.
4. Organized grouping of points leading the eye from start to finish in an ordered way.
5. Random grouping of points. This causes the eye to scan the area constantly looking for starting and finishing points.
6&7. Lines creating an illusion of depth.
8. Placing a line closer to one edge of an area will direct the eye along it.
9. Centering a line on a page closer to either the top or bottom will visually anchor it.
10. Lines may be used to direct the eye to a given area.
11. Rules of different lengths build an image. Lines of type can produce the same effect.
Left: With the competition of both web and CO-ROM, designers of brochures, catalogues, and promotional print are having to reconsider the possibilities of size, format, content, and surface quality.