Analytics is big business, holding the potential to identify subtly emerging patterns that allow companies to nimbly
respond to shifting markets ahead of their competition. The book, Moneyball, tells the behind-the-scenes story of the
Oakland Athletics and how they changed baseball by leveling the playing field with cash-rich teams through the innovative
use of analytics. Analytics allowed the As, a team with the lowest budget, to consistently compete against the deep-pocket
teams. By breaking the model of recruiting players based on conventional wisdom, they were able to build business models
and formulas that used information in new ways to analyze a player’s on-field potential.