We study the isolating effect of differentiation strategies from
competitive pressures in the context of the Spanish hotel industry.
According to the World Tourism Organization, Spain was one of the
main destinations in the world in 2010 in terms of arrivals and the
second in international tourism receipts after the US (World
Tourism Organization, 2011). Tourism’s contribution to Spanish
gross domestic product (GDP) is estimated at 10%,mpirically yet.