Introduction
International business currently relies upon media of communication that were
unavailable in any general sense until the last decade or so. The tenets of political
economy of communication suggest that new media of communication affect not only
the character of knowledge, but they also challenge dominant political and economic
formations (Innis, 1951a). Like most currently dominant approaches to economics,
political economists of communication typically operate under the idea that we are still
in some sort of capitalist system. This paper outlines an agenda for political economy
of communication by identifying dominant trends and arguments in contemporary
studies; providing a critique of those arguments; and outlining necessary theoretical
and methodological elements for future research in the area. The paper provides a
history of political economy of communication; what a political economy of