Survey results were analyzed using structural equation modeling (SEM). The results
revealed a statistically significant negative relationship between time spent by students on OSN and their
academic performance. The time spent on OSN was found to be heavily influenced by the attention span
of the students. Specifically, we determined that the higher the attention span, the lower is the time spent
on OSN. Further, attention span was found to be highly correlated with characteristics that predict or
influence student behavior, such as their perceptions about society’s view of social networking, their likes
and dislikes of OSN, ease of use of OSN, etc.