The general acceptance of the phrase “The Bilbao Effect” can be understood by
acknowledging two recent conferences. The first one was held in Reno, Nevada, on
April 22-24, 2004 regarding the Guggenheim Bilbao, entitled “Learning from the
Guggenheim-A Conference.” Intended as a discussion about the local and global effects
of the Guggenheim Museum, it included a discussion of what the sponsors have termed
the “Guggenheim Effect.”104 This was a large-scale conference dedicated to Gehry’s
building and the effects it has had on the city, the region, art, architecture and cultural
awareness.
The general acceptance of the phrase “The Bilbao Effect” can be understood byacknowledging two recent conferences. The first one was held in Reno, Nevada, onApril 22-24, 2004 regarding the Guggenheim Bilbao, entitled “Learning from theGuggenheim-A Conference.” Intended as a discussion about the local and global effectsof the Guggenheim Museum, it included a discussion of what the sponsors have termedthe “Guggenheim Effect.”104 This was a large-scale conference dedicated to Gehry’sbuilding and the effects it has had on the city, the region, art, architecture and culturalawareness.
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