This study examined the role that modern technology and social media play in sports journalism, and
how those roles will continue to affect the profession in the future. The history of modern sports (1920 – present)
was analyzed, with special attention paid to the important technological advancements that pertained to
sports in different eras. The study found that the basic structure of sports communication stayed intact until
recent years, while the styles changed significantly. The past decade and a half can be viewed in sharp contrast
to the preceding 75 years, as sports communication has been rapidly changing and will continue to do so
due to technical innovations and the resulting interconnectedness of today’s society.