We analyze the equilibrium share price and .nd that the mean and variance of both output dimensions are priced as long as there is a non-trivial fraction of type-2 investors participating in the market. Since we analyze a model with a continuum of heterogeneous risk-averse investors, there is no marginal investor but, instead, shares are priced according to the weighted average preferences of investors. This is similar to a setting where investors have homogeneous preferences but heterogeneous information or heterogeneous beliefs about the distribution of cash .ows, where share prices are also de.ned by average beliefs.5