The sample consists of residents in a Northern Colorado county with a population of
250,000 (US Census Bureau, 2000). The random sample of 700 names is comprised
of every 20th entry from the 14,000 registered residential deeds of new home buyers
listed in the County Recorder of Deeds during a 12-month period. The sample
consists of recent homebuyers because they have the highest percentage of retail
dollar expenditures for home de´ cor and recall of recent de´cor purchases