Increasingly, consumers can undertake their entire tourism product search and booking on-line and, therefore, the role of eMediaries has been changing dramatically.
The Internet is widely used as a means to deliver upto- date content. As a result, it created the conditions for the emergence of a wide range of new tourism eMediaries. The proliferation of eMediaries followed a period of euphoria when a great member of players hoped that they will generate a high volume of profit by targeting the tourism industry.
there is a gradual emergence of further new eMediaries using mobile devices (mobile phones, palm tops etc as well as vehicle fitted devices) and interactive digital television
Using innovative interfaces, traditionally eMediaries will be able to distribute their products to wider audiences and to enhance their position