uadrant Three of the FCB Grid is for products that are lower involvement (not really a lot to lose if you don't like the product) and rational decisions. Here we find many package goods, such as detergents, paper products and other everyday items. Since these are rational decisions, we generally need to give the consumer a reason to buy (differentiate the product from others and find market niches) and we need to generate brand loyalty and repeat buying. Reminder ads and coupons or other sales promotion can help here. Even though this is a rational decision, the lower importance means that consumers probably won't wade through long copy