Obviously, objectives occasionally have to be modified or chaanged. It is generally the job of a company's top managers to consider the needs of the future, and to take responsibility for innovation, without which any organization can only expect a limited life. top managers also have to manage a business's relations with customers,suppliers,distributors, bankers, investors, neighbouring communities,public authorities, and so on, as well as deal with any major crises which arise. Top managers are appointed and supervised and advised (and dismissed) by a company's board of directors.