The application was originally developed in 2006 for Oxfam GB by Neale Hall and Dan Huby of Montala and is in daily use by their internal resources team to manage and distribute over 60,000 photo, text and video resources. Oxfam have kindly agreed to release the product under a BSD-style license.
Since then several other individuals and organisations have funded further development of the application, including WWF International, Tom Gleason, Colorhythm LLC, and WorldColor (now Quad/Graphics).