Tourism industries today
Tourism industries today are the one of industries that can gain more income for every country, and in some countries the tourism industries are a top source of revenue for the country. The tourism industry has been growing steadily, and there are many varieties of tourism, such as: natural tourism, cultural tourism, religious tourism, health tourism, sports tourism, special interest tourism and so on (NIOS, 2013). The tourists’ attraction to the destination will be different, based upon the tourists’ interest in destination. The tourism markets of the world rise every year (World Bank 2012)
Source: World Bank (2012) (citing: World Tourism Organisation, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.)
Cultural tourism is travelling to learn the knowledge and get some experience of the traditional ways of life of the locals, in areas where there are important features of history and culture, and in order to understand the history and ways of life that are different from their own culture (Silberberg, 1995). It is historical valuable tourist attractions which are important, such as: the ancient palace, the great wall, the royal palace, temples, architecture or construction for people’s living, painting, crafts, dance, music and cultural tradition (Tighe, 1986)
Sources: Richards, G. (2011) pp. 21-39
All of these represent civilization, wisdom, faith, feeling and people's daily life in the nation since the past until now. These attractions are the story told through the history of social development, and as a result are related to culture. Knowledge and social values can be reflected, plus the ways of life of the people in each era, whether economic, social or traditional. Cultural tourism studies history and culture through travel, and focuses upon the development of creativity, wisdom, respect for the environment and culture and lifestyles of people are the interestedness of cultural destination (World Tourism Organization, 1985). It is seen as a source of tourism and cultural dimension taken to apply at the local level. Tourists can get experience of different cultural and learn the attraction a destination from the true culture (Fridgen, 1991).
Richards (1997) cultural tourism is movement of the persons to the attract place of cultural which distant place of their own place aim at to get new information and experiences to respond their cultural needs. And according from (Hall and Zeppel, 1990) mention cultural tourism is the experience based on concerned and encouraged to the performing of arts, visible arts, and festivals.
Even if current tourism industries today look for varying consumer behaviour, depending upon economic conditions, because of the impact from the economic world downturn and as a result of tourists spending more carefully. It is necessary to make trends of tourists travelling to a country, with many choosing to travel more domestically or within the same continent or region, and this can be achieved by creating interest in Special Interest Tourism, such as: health tourism, adventure tourism, spiritual tourism, sports tourism and so on (Association of Thai Tourism Marketing, 2012).
The people in the current era have started to consider health care interests more. Trends of interest and attention in health and fitness has led Health Tourism and Sports Tourism to get more attention from tourists (UNWTO, 2014) Moreover, regarding trends of social and environmental responsibility, conservation of native culture and tradition is popular and become an increasing trend for tourists. So, trends of tourism have developed and changed in style with the era. Cultural tourism is another absorbing trend of tourism. Cultural tourism enables tourists to learn about and understand the culture of another country, and that includes: history, archaeology, the ways of life and cultural diversity (Tourism Western Australia, 2006).
Cultural tourism in Thailand
Thailand is also a country with a rich cultural heritage, as seen from its long history and openness in religion. Thus, ethnic diversity of national culture is unique in each locality, having changes, combined and developed through the passage of time even, with applications of both local culture and cross-culture (Tourism Authority of Thailand, 2011). This reflects the glorious culture of Thailand which has continued through time, for a long time, and thus Thailand is a country full’s of ‘Cultural Capital’ no less than any other country in the world.
Although Thailand has more cultural capital for ‘Cultural Tourism’, this tourism still needs management requiring cooperation from many sectors. The succession to remain and continue communities is a very important factor for cultural tourism, whereby the community must be able to demonstrate preservation and cultural development.
The market of cultural tourism is very big, but is still a growth industry in the world (World Tourism Organization, 2010). Many places around the world are cultural heritage centres which ensure the attraction of cultural tourists. Cultural tourists are interested in culture, but cultural tourism relies upon attractions as world heritage sites or cultural heritage from the UNTWO, and thus it is a cause for cultural tourism as a source that can attract tourists (Karnjana & Sarunya, 2012).
Famous cultural tourist points in the world recommended to tourists, as attractions, include: The Tower of London in England, The Palace of Versailles in French, The Taj Mahal in India, The Great Wall of China in China and Angkor Wat in Cambodia. Thailand also has the advantage of tourism resources with the basis of a variety of attractions, such as: natural resources, history, art and architecture, culture, traditions and so on. Moreover, Thailand is also ready to support tourists with many top beauty travel attractions of the world, which are unique and different to others (Tourism Authority of Thailand, 2011).
Tourism is affected by climate change in the world, and risks caused by various factors such as, floods, wildfires and so on. Thailand has weaknesses in environmental regulations, sanitation and government policies, and should encourage decentralisation to provide more opportunities for local communities to participate in management (Association of Thai Tourism Marketing, 2012). Thailand has a wide range of tourist products, which are more very obvious strengths. In the future, it should consider and develop tourism for tourists like family groups, wedding groups or honeymoon groups, and ecotourism groups. To increase in diversity will bring revenue to the country, and to the sustainable tourism development of Thailand (Creative Tourism Thailand, 2013).
To comply with ecotourism trends is supposed to instil into the community. The main characters that need to appreciate maintaining community resources are the people in such a community, in creating awareness in the local people to cherish and keep community resources sustainable (TAT Tourism Journal, 2009). People in the local community can develop and maintain their resources existing in the community for community-based tourism in the future, and can help make revenue for the people in the community.
Cultural Tourism in Phuket
Phuket is known as the ‘Pearl of Andaman’, as a tourist destination that elevates to be world class destination. The first image of Phuket is ‘Sea, Sand and Sun’; a destination for relaxing and having a long holiday with family.
Phuket also has many cultural attractions and has a pull for travellers along the beach, who come to visit inside the old town. Phuket also has important festivals, such as its ‘Vegetarian Festival’, and especially in the old city which has many people of Chinese descent. There are more important religious buildings associated with this tradition, and during festivals the Chinese temples have many ceremonies and parades. Tourists in Phuket increase every year, as shown in the following table:
Table 1: Statistics on foreigners travelling to Phuket from 2012 until the present
2012 2013 2014
January 284,948 303,744 350,310
February 221,319 316,629 322,803
March 210,560 288,692 291,653
1st trimester 716,827 909,065 964,766
April 184,192 243,432 266,564
May 144,222 177,144
June 154,696 208,214
2nd trimester 483,110 628,790 -
July 190,102 249,998
August 208,947 272,497
September 166,938 228,574
3rd trimester 565,987 751,069 -
October 210,584 244,975
November 245,698 283,119
December 297,796 338,860
4th trimester 754,078 866,954 -
Total 2,520,002 3,155,878 -
Source: Department of Tourism (http://tourism.go.th/)
According to the numbers of the statistics from the Department of Tourism, these indicate that the numbers of the foreigner tourists who select the destination of Phuket will increase year by year, which recognises that the main income of Phuket is based upon tourism. The persons or the related departments should give priority to the development of Phuket. Transportation in Phuket is not convenient, as there is no public transportation to neither accommodate nor truly support tourists. Development of human resources and the local community is an important factor for Phuket, which needs to plan development for quality human resources at standards of tourism requirements, and the local community needs to support and educate people in the local community (Phuket Provincial Administrative Organization: http://www.phuketcity.org/policy.php).
Marketing trends of Phuket tourism indicate that many tourists choose to select Phuket as their destination, and the strategy needs to be modified based upon Phuket vision. The centre of world-class marine tourism has good quality of life, with a unique culture for sustainable development. Phuket has enough resources and manpower, but also lacks true cooperation and a lack for marketing in terms of its tourism (Chaiyanan 2012).
Although Phuket old tow
Tourism industries today
Tourism industries today are the one of industries that can gain more income for every country, and in some countries the tourism industries are a top source of revenue for the country. The tourism industry has been growing steadily, and there are many varieties of tourism, such as: natural tourism, cultural tourism, religious tourism, health tourism, sports tourism, special interest tourism and so on (NIOS, 2013). The tourists’ attraction to the destination will be different, based upon the tourists’ interest in destination. The tourism markets of the world rise every year (World Bank 2012)
Source: World Bank (2012) (citing: World Tourism Organisation, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.)
Cultural tourism is travelling to learn the knowledge and get some experience of the traditional ways of life of the locals, in areas where there are important features of history and culture, and in order to understand the history and ways of life that are different from their own culture (Silberberg, 1995). It is historical valuable tourist attractions which are important, such as: the ancient palace, the great wall, the royal palace, temples, architecture or construction for people’s living, painting, crafts, dance, music and cultural tradition (Tighe, 1986)
Sources: Richards, G. (2011) pp. 21-39
All of these represent civilization, wisdom, faith, feeling and people's daily life in the nation since the past until now. These attractions are the story told through the history of social development, and as a result are related to culture. Knowledge and social values can be reflected, plus the ways of life of the people in each era, whether economic, social or traditional. Cultural tourism studies history and culture through travel, and focuses upon the development of creativity, wisdom, respect for the environment and culture and lifestyles of people are the interestedness of cultural destination (World Tourism Organization, 1985). It is seen as a source of tourism and cultural dimension taken to apply at the local level. Tourists can get experience of different cultural and learn the attraction a destination from the true culture (Fridgen, 1991).
Richards (1997) cultural tourism is movement of the persons to the attract place of cultural which distant place of their own place aim at to get new information and experiences to respond their cultural needs. And according from (Hall and Zeppel, 1990) mention cultural tourism is the experience based on concerned and encouraged to the performing of arts, visible arts, and festivals.
Even if current tourism industries today look for varying consumer behaviour, depending upon economic conditions, because of the impact from the economic world downturn and as a result of tourists spending more carefully. It is necessary to make trends of tourists travelling to a country, with many choosing to travel more domestically or within the same continent or region, and this can be achieved by creating interest in Special Interest Tourism, such as: health tourism, adventure tourism, spiritual tourism, sports tourism and so on (Association of Thai Tourism Marketing, 2012).
The people in the current era have started to consider health care interests more. Trends of interest and attention in health and fitness has led Health Tourism and Sports Tourism to get more attention from tourists (UNWTO, 2014) Moreover, regarding trends of social and environmental responsibility, conservation of native culture and tradition is popular and become an increasing trend for tourists. So, trends of tourism have developed and changed in style with the era. Cultural tourism is another absorbing trend of tourism. Cultural tourism enables tourists to learn about and understand the culture of another country, and that includes: history, archaeology, the ways of life and cultural diversity (Tourism Western Australia, 2006).
Cultural tourism in Thailand
Thailand is also a country with a rich cultural heritage, as seen from its long history and openness in religion. Thus, ethnic diversity of national culture is unique in each locality, having changes, combined and developed through the passage of time even, with applications of both local culture and cross-culture (Tourism Authority of Thailand, 2011). This reflects the glorious culture of Thailand which has continued through time, for a long time, and thus Thailand is a country full’s of ‘Cultural Capital’ no less than any other country in the world.
Although Thailand has more cultural capital for ‘Cultural Tourism’, this tourism still needs management requiring cooperation from many sectors. The succession to remain and continue communities is a very important factor for cultural tourism, whereby the community must be able to demonstrate preservation and cultural development.
The market of cultural tourism is very big, but is still a growth industry in the world (World Tourism Organization, 2010). Many places around the world are cultural heritage centres which ensure the attraction of cultural tourists. Cultural tourists are interested in culture, but cultural tourism relies upon attractions as world heritage sites or cultural heritage from the UNTWO, and thus it is a cause for cultural tourism as a source that can attract tourists (Karnjana & Sarunya, 2012).
Famous cultural tourist points in the world recommended to tourists, as attractions, include: The Tower of London in England, The Palace of Versailles in French, The Taj Mahal in India, The Great Wall of China in China and Angkor Wat in Cambodia. Thailand also has the advantage of tourism resources with the basis of a variety of attractions, such as: natural resources, history, art and architecture, culture, traditions and so on. Moreover, Thailand is also ready to support tourists with many top beauty travel attractions of the world, which are unique and different to others (Tourism Authority of Thailand, 2011).
Tourism is affected by climate change in the world, and risks caused by various factors such as, floods, wildfires and so on. Thailand has weaknesses in environmental regulations, sanitation and government policies, and should encourage decentralisation to provide more opportunities for local communities to participate in management (Association of Thai Tourism Marketing, 2012). Thailand has a wide range of tourist products, which are more very obvious strengths. In the future, it should consider and develop tourism for tourists like family groups, wedding groups or honeymoon groups, and ecotourism groups. To increase in diversity will bring revenue to the country, and to the sustainable tourism development of Thailand (Creative Tourism Thailand, 2013).
To comply with ecotourism trends is supposed to instil into the community. The main characters that need to appreciate maintaining community resources are the people in such a community, in creating awareness in the local people to cherish and keep community resources sustainable (TAT Tourism Journal, 2009). People in the local community can develop and maintain their resources existing in the community for community-based tourism in the future, and can help make revenue for the people in the community.
Cultural Tourism in Phuket
Phuket is known as the ‘Pearl of Andaman’, as a tourist destination that elevates to be world class destination. The first image of Phuket is ‘Sea, Sand and Sun’; a destination for relaxing and having a long holiday with family.
Phuket also has many cultural attractions and has a pull for travellers along the beach, who come to visit inside the old town. Phuket also has important festivals, such as its ‘Vegetarian Festival’, and especially in the old city which has many people of Chinese descent. There are more important religious buildings associated with this tradition, and during festivals the Chinese temples have many ceremonies and parades. Tourists in Phuket increase every year, as shown in the following table:
Table 1: Statistics on foreigners travelling to Phuket from 2012 until the present
2012 2013 2014
January 284,948 303,744 350,310
February 221,319 316,629 322,803
March 210,560 288,692 291,653
1st trimester 716,827 909,065 964,766
April 184,192 243,432 266,564
May 144,222 177,144
June 154,696 208,214
2nd trimester 483,110 628,790 -
July 190,102 249,998
August 208,947 272,497
September 166,938 228,574
3rd trimester 565,987 751,069 -
October 210,584 244,975
November 245,698 283,119
December 297,796 338,860
4th trimester 754,078 866,954 -
Total 2,520,002 3,155,878 -
Source: Department of Tourism (http://tourism.go.th/)
According to the numbers of the statistics from the Department of Tourism, these indicate that the numbers of the foreigner tourists who select the destination of Phuket will increase year by year, which recognises that the main income of Phuket is based upon tourism. The persons or the related departments should give priority to the development of Phuket. Transportation in Phuket is not convenient, as there is no public transportation to neither accommodate nor truly support tourists. Development of human resources and the local community is an important factor for Phuket, which needs to plan development for quality human resources at standards of tourism requirements, and the local community needs to support and educate people in the local community (Phuket Provincial Administrative Organization: http://www.phuketcity.org/policy.php).
Marketing trends of Phuket tourism indicate that many tourists choose to select Phuket as their destination, and the strategy needs to be modified based upon Phuket vision. The centre of world-class marine tourism has good quality of life, with a unique culture for sustainable development. Phuket has enough resources and manpower, but also lacks true cooperation and a lack for marketing in terms of its tourism (Chaiyanan 2012).
Although Phuket old tow
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