He sketches his ideas,designs and cuts patterns,selects fabrics,supervises the making of the garments,and arranges showings of his clothing line for the press and buyers.he needs to be up to date with the latest trends so he reads trade magazines and attends fashion show. But he also uses his own imagination and his sense of style and fun for his designs.sometimes he designs dresses for celebrities to get publicity for his brand.the stare wear them at movie premieres and award shows.