Much time may be needed to ensure the comprehension, participation and
satisfaction of the people of the area as well as that of the local and national
government authorities. This is clear in the case of the more socially oriented
activities such as pasture management committees, cooperatives and credit
for small farmers, yet it applies at all levels. Public relations should not be a
one-way process of government "explaining" actions to the people, hut a twoway
interchange of ideas. If members of the local community say, for
example, that it would be unwise to graze cattle in a particular area during
the dry season, they may have excellent reasons which the implementation
team should take into account.