SOME EXAMPLES
• Developing a new consumer product will involve picking up signals about potential needs and new technological possibilities, developing
a strategic concept, coming up with options and then working those up into new products which can be launched into the marketplace.
• Deciding to install a new piece of process technology. Signals about needs - problems with the current equipment - and new
technological means are processed and provide an input to developing a new strategic concept. This then requires identifying an
existing option, or inventing a new one which must then be developed by users within the enterprise.