What Influences Consumer
Behavior?
Consumer behavioris the study of how individuals, groups, and organizations select, buy, use, and
dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
2
Marketers must
fully understand both the theory and reality of consumer behavior
What Influences Consumer
Behavior?
Consumer behavioris the study of how individuals, groups, and organizations select, buy, use, and
dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
2
Marketers must
fully understand both the theory and reality of consumer behavior
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