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marketers’ activities online, for example on their website and on social media
(notwithstanding the carve-outs explained in the next chapter)
online (“display”) advertisements in paid-for space (including banner or pop-up
advertisements and online video advertisements),
paid-for search listings; preferential listings on price comparison sites; viral
advertisements (see III l);
in-game advertisements;
commercial classified advertisements;
advergames that feature in display advertisements;
advertisements transmitted by Bluetooth;
advertisements distributed through web widgets
online sales promotions and prize promotions