Skyrocketing healthcare costs and payment challenges are forcing all hospitals to closely examine expenditures and eliminate inefficiencies while maximizing cost savings. St. Luke's is no exception. Not only is it examining existing operations, St. Luke's is also looking for new opportunities to add value to its core operations and stand out from other hospitals in its immediate market. The hospital has realized that although Wellness is one of its core competencies, it needs to leverage its commitment in more strategic ways to enhance its value to the community.