6. the service is difficult to assess the quality. Items that are often unique objects that seek property is something that can be defined by the consumer before the purchase prices of products, such as colour, shape, feel and smell. Some services may focus on the comparison of experience, always had in the past, which can be seen from the purchase or consumption, such as taste, between the ability to wear, we can say that service called Credence is a feature that consumers feel that it is difficult even to estimate service.
7. There are no inventory for service because the service is operating or action rather than as a tangible object. Service is what is called the simple loss can be stored, such as skilled labour and so. Can we keep waiting for the service to be created. It's just a machine, but that refers to the ability to produce not only represents the products. Sometimes the consumer demand is exceeding production capabilities. Consumers may cancel a purchase because there are no service products inventory is waiting for sales support. Therefore, marketers need to service tries to find a way to make the needs of consumers, consistent with the ability to produce new services.
8. the significance of time factors Service delivery is usually made now that consumers appeared to receive a service from a service provider such as a hospital. A restaurant and hair salon, but there are limits to the length of time that consumers will have to wait for the service to be fully satisfied, which, in fact, service delivery should be done quickly to keep up with the time expected, because consumers in the current consumers are sensitive to the feelings in a matter of time until the speediness of service become one important element in providing good service.
9. distribution channels vary. Electronic channels (currently electronic funds transfer To use the Internet), or have a combination of the production facilities, retail stores, and service and make the service points are listed in the same place, it is possible, but the Executive establishes the products, services, officials will need to contact the consumer, including the ability to avoid the situation where a consumer will make another consumer at the service at the same time feel dissatisfied.