Quite the opposite occurred. Because the CEO defined" results" so narrowly and failed to properly motivate and compensate his selling team. the sales force had no compunction about stuffing the sales channel. Though the company never met with any punitive action, its poor practices forced recalculations of results and exposed it to huge write-downs. Revenues stalled at 10 million a quarter, and the company was eventually acquired at a discount to its annual revenues.