draft a code to regulate the advertising and
marketing of infant formula in the Third World. In 1981, by a vote
of 114 to 1 (three countries abstained, and the United States was
the only dissenting vote), 118 member nations of WHO endorsed
a voluntary code. The eight-page code urged a worldwide ban on
promotion and advertising of baby formula and called for a halt
to distribution of free product samples or gifts to physicians who
promoted the use of the formula as a substitute for breast milk.