A multicomponent intervention was designed to deliver
sun-protection messages though multiple channels in
the school and community (Fig 1). The intervention was
provided at schools, athletic and recreation facilities,
primary care practices, and other community venues.
Program materials and training for adult role models
emphasized 2 roles: protecting themselves and being an
effective role model and educator for the teens. Teen
materials emphasized being protected while having outdoor
fun. Community environmental cues in each setting
were used to increase awareness of sun protection.
We reinforced the intervention messages by using
branded program materials: a unique, bright logo and
the slogan, “Be SunSafe.” The socioecologic approach of
our intervention was based on Bandura’s social cognitive
theory. In addition, the education sessions for students
and adult role models were based on Rogers’ protection
motivation theory.