Newell Rubbermaid's 2009 Anual Report turns its ticker symbol into an iconic theme, " Brand NWL", to explain how the same critical success factors that account for its product success in the consumer marketplace also drive its success in the financial marketplace
The graphic device of the ticker is carried throughout the report as the narrative copy explains how corporate initiatives are helping Newell Rubbermaid become the consummate consumer products company to generate sustained,profitable growth.
The same theme and graphics were leveraged into slide template designs and signage at the company's investor even,where it marketed"Brand NWL" to the institutional investment community