VNAT was interested in one of ITC’s programs, the ‘Export-led Poverty Reduction Program’, which has been successful in other countries and they wanted to incorporate and/or replicate a poverty reduction program into a tourism initiative and developed it as a community-driven, sustainable tourism product. It is their belief and conviction that disadvantaged women and men are capable of developing themselves and their communities through activities related to sustainable tourism, thereby improving their livelihoods and become a model for local and national authorities.