During 1993, an additional 15 new grocery chains or divisions of grocery chains adopted CRP. By July of 1994, a total of 47 channel customers had adopted CRP with P&G, and more than 26 percent of P&G sales volume was ordered via CRP. As these customers expanded use of CRP to new product lines and across multiple distribution centers, total CRP demand from these customers alone was expected to increase to 35 percent of P&G sales by the end of 1994. Ralph Drayer, vice president of customer services, expected use of CRP to reach 50 percent or more of total U.S. product shipment volume by the end of 1995.