This article aims at analyzing the consumers’ eating out habits
and preferences on restaurant service attributes and factors affecting
eating out through a primary survey of 618 urban respondents,
who were interviewed personally through a structured questionnaire.
For leveraging consumer insight about eating out and understanding
how sociodemographic factors affecting eating out are important to
restaurant industry for developing strategies to attract potential consumers
to tap the emerging market potential. In addition, a better
understanding of these factors can provide health and government
authorities with useful information on the structure of the food retail
industry.