In the last of December 2014, Instagram reported had reached more than 300 million active users in which numbers are achieved within 4 years after its launch in 2010. Instagram is one of social media that expected will increase the users in 2015.
Instagram is a popular photo-sharing smart phone application of social media and widely used to record a journey information such as location, time and pictures. Currently instagram is used as an online marketing media which has already been used by business people. Instagram is considered as an alternative media marketing that have a great opportunity. This service allows users to share a photo, combining the social media and business world. Instagram can be used to control the strength of the message content as a customer reference to obtain information about a product.