Is the name of the economic phenomenon that calls come from the growth of a movement of middle class export until many people looked at the Economist to the future of this phenomenon that could be the future of the wealth of England at the same time, and the name "Flat White" coffee shop, no name brand that is popular, it takes teams a popular newsreader export coffee intake looks great? Stand out from the shop, not the brand. In this way, not only to the only coffee shop. But not all clothing, costumes, beer, or even a bicycle, this consumption phenomenon causes movement and stimulate the economy. For London's East Coast economic phenomenon