Cultural and heritage tourism is defined as travel directed toward experiencing the arts,
heritage and activities that truly represent the stories and people of the past and present. This
has taken much attention during the past decade. Developing countries need support from
international community in safeguarding their precious heritage. Cultural heritage tourism is
one of the best parts of the tourism industry, and is a more powerful economic development
tool. It has been revealed that museums are now playing a major role not only in the wider
sphere of arts, but also within tourism and leisure. Museums cannot no longer sit back and
expect that people will start queuing up. Their roles have changed to attract more audiences.