To support an effective growth of the region, we believe that entrepreneur and SMEs, who are valuable resource and the major proponents of country national growth, are the key to driving regional collaboration and economic growth. However, many still lack guidance in helping them reach their fullest potential. Therefore, knowledge and consulting advice from a well-respected leader is necessary to nurture them. C asean Business Groove is designed as a consulting session where expert advices are given individually to participants, on his business situations and circumstances.