As companies grow larger and become more
mature, the company president needs someone
thinking about the products we ought to be
offering and new markets we could serve. In
other words, the company needs someone
thinking about the future of the product.
We already have people focused on product,
promotion, and place. Who—if anyone—is
identifying market problems for the next round
of products? Who is the VP of Market Problems?
And what result does the company president
want from Product Management?