1. communicating
Overview: Communication skills are a critical element in delivering effective skills.
Sellers must be able to use a variety of communication techniques in order to create an environment that enabies communication process.
-the imperssion that you make on people depends on how you communicate with people.
-communication is not just what you say, it is how you say it.
-important?
(ablilty to express yourself can determine what opportunities may be made available to you and how well you are able to take advantage of those opportunities)